Media and PR

An effective media strategy is often overlooked, yet is crucial to the success of any business. In the hospitality sector, the importance is even more compelling. Holiday Connections can assist with the myriad of aspects that influence customers on today's marketplace.

 

Media Training: preparation for interviews, press conference briefing

 

Corporate Communication: lobbying political groups and tourism organisations

 

Media Partnerships for low-cost and high-exposure promotions

 

Co-branding: partnerships with strong brands

 

Brochure Analysis, Competitors Analysis, Market Intelligence.

 

Branding: Image analysis and positioning, market research

 

Publishing: supplements, brochures, advertorials…including layout and content creation

 

Graphic Design and development (print, web) – production

 

Media Planning and Buying: creative media planning for print, online, outdoor, TV, radio...

 

Database Management & Direct Marketing: online and offline

 

Joint-marketing Campaigns with the Travel Trade

Street Marketing / Guerrilla Marketing: below the line promotions

 

Sales calls, sales blitzes: visits & missions to the Corporate, Leisure and Mice markets

 

Newspaper & online advertising design and media buying

 

Joint-marketing campaigns with tour operators

 

Sales manuals, fact sheets & other documents - conception & distribution

 

e-newsletters - conception and mailing to targeted trade contacts from our unique database

 

Travel agent & reservation staff training sessions organised in collaboration with a tour-operator or a retail network

 

Hotel inspections & trips organised with a tour-operator or a retail network

 

Trade shows management (booth design and construction, staffing, agenda planning)

Brochure fulfilment